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Florence, clutch brown hide leather with yellow glass beadier, $200
Florence, clutch brown hide leather with yellow glass beadier, $200
 
 
Katherine, tote bag black hide leather with coloured beadier, $300
Katherine, tote bag black hide leather with coloured beadier, $300
 
 
Polo petite, evening bag, black hide leather with yellow beadier work, $200
Polo petite, evening bag, black hide leather with yellow beadier work, $200
 
 

anupa

Background:

What is your name? Anupa Horvil
Where are you from? London
Where do you live now? Saigon & London
How old are you? 36
Do you have a design background? No - in advertising and strategic planning
Do you still have a day job? Yes - my leather bag business!
What year were your bags born? 2004
Bag brand name: anupa
What is their retail price range? $30 - $700
Where can a shopper buy your bags? www.anupa.net
For more information, contact: www.anupa.net
Comments: [post a comment]

Story:

Born in London, of Indian background and with an intense love of color, I decided to name my line after my first name. Anupa, which means "unique" in Skanskrit, considering I conceptualize and individually design all her products myself and with results that I am really proud of - timeless leatherwork (bags, wallets and accessories) that are one-of-a-kind, uninfluenced by the latest trends or colors.

Right now I have expanded the range to leather boxes and jewelry and a men's range. All a n u p a products are identified by a tourmaline, set in gold, platinum or silver, and these are sewn onto each piece and delicately surrounded by exquisite beads - all carefully selected in harmonizing color ranges. Tourmalines are precious stones displaying a unique splendor of colors befitting its Singhalese name, "tura mali", meaning "stone of mixed colors". It is believed that the wearer of a tourmaline is protected from negative energy of all forms.  My target audience are people with an affordable invoice who prefer to have an anupa product because it is simple, classy and elegant and most clients who buy are always complimented and noticed for carrying an anupa product.

I am inspired by a combination of form and function I carefully choose high quality, premium materials and only deals with suppliers who promote ethical methods and best practices, If you place my bags within a 100 designer bags my products are very distinct (leather and beads). i like this as the brand is very subtle and classy and makes anupa special

Off all the places I have traveled to around the world and the places that i have shopped in I always see what is trendy and in fashion, but if I want something a little bit different or not in season color it is almost impossible to find what I want. So when I started anupa it was purely for my own purposes. I like to feel good about I wear and so decided to base anupa on my own desires. Something simple, timeless and elegant.... hence dare to be complimented..... anyone can buy the latest new brand but having something that not everyone can have and looking special is important. If you feel good in what you wear and who you are - you naturally glow and just are happy.

Here are some things I want people to know about my brand:
• All my products are handmade in Vietnam where I am based today. Because I live in Asia I want to promote high quality products not only that Asia has cheap products...
• I try to practice eco friendly and fair trade practices throughout my work and educate my team to do the same in and outside of the home.
• Everything I make is practical there is a use in why everything is where it is.
• I study and research new techniques and materials to ensure that i try and do my best to provide sustainable designed products.
• I only make limited editions and each piece is unique.

Wow so many achievements how does one start....Creating anupa with my heart and not focusing on what fashion trends are. I now employ 2 people directly through the anupa business and it feels great to know that people rely on me. I'm learning everyday how to be a more responsible creator to ensure my customers are buying sustainable products. While having recently opened a boutique in Ho Chi Minh City, Vietnam to showcase the anupa brand with my business partner and long time friends Vivek and Kevin who are creating sustainable furniture and accessories.

What I have achieved so far only enhances the reasons why I wake up everyday knowing i have the best job in the world and have a fantastic team that I really love working with is enough.


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Other HBD101 Articles:

July 25, 2008 - anupa - Anupa Horvil
July 23, 2008 - Rebagz - Marty Stevens-Heebner
July 21, 2008 - Cheet London - Emily Cheetham
July 18, 2008 - Third Floor Designs - Beth Rowan
July 16, 2008 - A.Ché - Amanda Ché
July 14, 2008 - Ghigiarelli - Linda Ghigiarelli
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June 27, 2008 - Monica Reis Designs - Monica M. Reis
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June 20, 2008 - Stanzel Designs - Cary S. Morin
June 18, 2008 - VY&ELLE - Nicola Freegard
June 16, 2008 - Swanky By MJ - Maggy Francois & Jamila Jeter
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June 09, 2008 - POP!Rock - Michele Marcombe
June 06, 2008 - LeVina Designs - Leandra Roscoe
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May 30, 2008 - Carmelita by J.A.I. bags - Irene Gonzalez
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