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NIESH
BY
SHEEBA

mesh clutch, $130
mesh jewl clutch, $130 morning stone clutch, $130
mesh clutch, $130 mesh jewl clutch, $130 morning stone clutch, $130

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I did two years in fashion designing in Dubai after completing BBA. I then took on to painting abstract art on huge canvases, participating in various locally held art exhibitions. The knack of painting and art has been my childhood hobby, and passion. While operating as an artist a business idea came to my mind and I started planning to make it real. With my family's support I opened my boutique in Dubai after 1 year of planning and preparation, I design handbags and shoes which I get manufactured in china. I also design unique party clutches which are handmade by me completely. You can see a lot of influence of Dubai's culture and lifestyle on my bags, I follow abstract patterns mixed with a lot of gold foiling and wire work on my clutches, my handbags are always a mix of two or three colors inspired by crystal shine, gold and abstract designs.

It has been 2 and half years since I am running my boutique, have learnt and experienced a lot about peoples tastes and have won a lot of fans and permanent clientele from Abu Dhabi, England, Australia and US who always come back to me for my unique pieces whenever they visit Dubai. I use leather, polyester mesh, canvas, bamboo, fabrics and stones gold foils and copper wires as well as Sworovski stones on my clutches. What makes them unique is I collect unique decorative pieces whenever I travel around or even from a local store in Dubai. for example a coaster that was made of mother of pearl effect caught my eye and I bought it and stitched it onto a mesh polyester table mat and turned it into a clutch. sometimes I collect attractive perfume caps and use them like a buckle or centre piece in a clutch and the paint around it taking idea from the texture of the perfume cap. The copper wire I use to stitch hardware on to my clutches is extracted from waste used electrical wires that are thrown away, again that helps me recycle and be responsible environmentally.  My target audience is everyone from around the world, some times it is an 8 year old boy who came to me and bought my clutch for his mother for Mother's Day, and at other times it is women of all ages who look for something unique that only they own alone, and their husbands or brothers or fathers who want to gift something unique to their loved ones.

It was all support and encouragement from my family and my father who noticed my talent and ability to turn it into a business. he has been a business man all his life successfully running for business. He had the confidence and believed that I can turn my creativity into business. It all started with my boutique and how after that the encouraging response from my clients who asked my to make one of a kind piece for them and they bought it happily, it kicked of very well since then I started doing my handmade clutches. Each of my clutches that I hand make are just one of a kind, I never repeat a design or neither can I make two of the same kind. It would be the only piece made in the world by my hand.

I was halfway through making my clutch and as I paint it with an intricate pattern. I was visited by a client and I started attending to her while my clutch was lying done half way with other paint material and thinner to dilute the paints). When I was done with my client I went back to continue with my clutch and realized by some mistake the thinner bottle was left open and had spilled over my clutch diluting and rubbing off all the design I had painted on, I was shammed and I thought I lost a beautiful piece I was about to create, as I began to clean the surface of the clutch I realized the design was getting rubbed off but an abstract kind of color effect was created with the mixing of thinner and paint which looked kind of cool, I continued to clean wipe it and I had a whole new abstract paint effect on my clutch, which I finally completed adorning with some Swarovski stones and wood chips and was a hit.

My best achievement is when I get a repeat client, which are many in number by now. Besides that I have been featured in a local magazine as a young designer successfully doing business. I also have many loyal clients from the sheikh families of Dubai who love to own my piece of creation. above all when I go through the comments made by my clients in my guest book it makes my day.

 
What is your name? Sheeba Jethani
Where are you from? India
Where do you live now? Dubai, UAE
How old are you? 29
Do you have a design background? Yes. Degree in fashion design and retailing, also have been an active abstract artist in Dubai.
Do you still have a day job? Yes, I teach fashion.
What year were your bags born? 2007
Bag brand name: Niesh by sheeba
What is their retail price range? $80 - $150
Where can a shopper buy your bags? www.nieshonline.com  
For more information, contact: www.nieshonline.com  

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