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JOANNA
NUTTALL

'Pope' Style Clutch, Grey Nappa with pen and ink drawings, £700
'Rowley' Style, Clutch, Hidden Purse, Grey Nappa, £1600 'Slade' Style, Evening Bag, Human Hair, Brass, £1000
'Pope' Style Clutch, Grey Nappa with pen and ink drawings, £700 'Rowley' Style, Clutch, Hidden Purse, Grey Nappa, £1600 'Slade' Style, Evening Bag, Human Hair, Brass, £1000

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I studied architecture before following my heart into the fashion industry and gaining a distinction for MA fashion Artefact at London College of Fashion. I have loved designing since I was quite young and remember designing collection while watching The Clothes Show when I was about 7. My Master allowed me to develop my own label with my first collection for A/W 10. I am currently working on my S/S 11 Collection.

I like the challenge the way that we use materials and how we view material properties, for my A/W10 I have used hand drawings on leather and electroformed plastics. The production of my collection involved a lot of research and development into new material techniques, many of the pieces within the collection also contain handmade elements, hand drawings and hand spun and crocheted human hair yarn. My collection is aimed at a luxury market, due to the quality of materials used and the nature of their production.

Having worked in design for five years, the decision to study for a masters at London College of Fashion, allowed me to develop as a designer and gave me the opportunity to produce my debut collection under my own label.  Each season I am inspired by something new, each collection developing aesthetic of my label. My A/W 10 Collection, 'The Aesthetics of Loss' focuses on the place of material objects in the mourning of loss, referencing mourning processes within other cultures and through European history. I created aesthetic objects for the collection which embody particular memories and stories; a consolation for loss, yet a physical link to an individual’s character and life

My process of designing and product development can lead to a lot of design nightmares, trying to use materials in new ways and to push the boundaries of commonly used materials throws up a lot of problems and headaches.  However,
My A/W 10 Collection was shown at the V&A Museum, London. It was great to see my work on the catwalk and also to have feedback from industry professionals and to receive positive feedback in the press.
 

 
What is your name? Joanna Nuttall
Where are you from? Midlands U.K
Where do you live now? London U.K
How old are you? 26
Do you have a design background? Bachelors degree in Architecture, Masters Degree in Fashion Artefact at London College of Fashion
Do you still have a day job? Working on my next collection
What year were your bags born? 2009
Bag brand name: Joanna Nuttall
What is their retail price range? £500 - £1600
Where can a shopper buy your bags? www.joannanuttalldesign.co.uk 
For more information, contact joanna.nuttall@googlemail.com 

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