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DESIGNER OF THE DAY

Joanna Maxham

Joanna Maxham

JOANNA MAXHAM is an advanced contemporary brand of leather handbags and accessories for women. The collection combines sophisticated, timeless design with flawless execution. Each bag is meticulously crafted in Europe from premium leather and hardware. Our signature sleek silhouettes, discrete details and luxurious materials are meant to personify effortless elegance and complement every woman’s unique style.
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The Joanna Maxham collection combines sophisticated, timeless design with flawless execution. Each bag is meticulously crafted in Europe from premium leather and hardware. Her signature sleek silhouettes, discrete details and luxurious materials are meant to personify effortless elegance and complement every woman’s unique style.

Joanna fondly remembers her frequent trips to the Italian atelier. Mornings were spent visiting leather and hardware suppliers, selecting the best pieces for the collection. During these visits there was always an obligatory espresso, and spirited conversation about family and friends. Then a quick lunch at the local cafeteria and back to the shop - where the team would sketch out ideas, translate them into patterns and make the first prototypes.

Following several years of a fast paced corporate career, Joanna discovered her true calling after designing her first handbag. Despite the wide number of choices available, she couldn’t find the ideal combination of modern flair with a high level of craftsmanship both inside and out. So she decided to make her own. With no previous experience, this was an intense education! Joanna honed her design and construction skills working closely with talented Italian artisans in the stunningly beautiful Marche/Abruzzo region on the Adriatic Coast.

"I am inspired by the very woman I design for: elegant, independent, and confident in her choices. She has a flair for contemporary yet timeless design and respect for traditional craft. She is not afraid to experiment, but she does not compromise on quality or utility. When I lived in Paris I was amazed by how women can look chic even in the most casual situations without sacrificing their comfort and always looking appropriate to the situation. It was the selection of that well pressed and fitted pair of jeans; that beautifully cut cardigan, and the finishing touch of that perfect accessory that made all the difference."

Signature aesthetics and impeccable workmanship are the hallmark of every JOANNA MAXHAM bag. Our fine leathers are sourced from the Italian region of Santa Croce, widely considered home to the world’s best tanneries. Most are custom-dyed to our specifications. The luxurious leathers, Italian linings and customized hardware are then made into bags at small, family-owned ateliers where artisans have honed their craft over multiple generations. Every bag is hand cut to the smallest detail and assembled by a team of skilled artisans, who take multiple hours to craft just one piece. The designer meticulously inspect all handbags one by one to ensure flawless execution, perfect stitching and interior finishing.

Since its launch in 2011, JOANNA MAXHAM handbags have been featured on television shows such as “The Good Wife” and “Girls”, and have been recognized by national and international press including Vogue UK’s Top 100 Best Bags. The line is sold in independent boutiques in the US and overseas and is also available online through www.handbagdesigner101.com and a select number of online retailers.

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