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DESIGNER OF THE DAY

Shana Luther

Shana Luther Handbags

Modern, authentic design made with thoughtfully sourced leathers and impressive craftsmanship- that is the design philosophy that Shana, sole designer/owner of Shana Luther Handbags stands by. Shana designs for the independent woman who knows what's going on in the fashion scene, but likes to play by her own rules. Her customer is drawn towards originality, dresses with a urban edge and knows quality when she sees it. Most components of Shana's line is locally sourced and her entire collection is small-batched manufactured in Brooklyn, NY.
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Modern, authentic design made with thoughtfully sourced leathers and impressive craftsmanship- that is the design philosophy that Shana, sole designer/owner of Shana Luther Handbags stands by. Shana designs for the independent woman who knows what's going on in the fashion scene, but likes to play by her own rules. Her customer is drawn towards originality, dresses with a urban edge and knows quality when she sees it. Most components of Shana's line is locally sourced and her entire collection is small-batched manufactured in Brooklyn, NY.

Shana has been hand crafting leather bags for over a decade within her home studio in Brooklyn. Always being one to welcome growth, it was only natural that Shana wanted to expand upon her line and further her production capabilities. Because of this, she began working with a Brooklyn based handbag manufacturer in early 2012 with new sketches ready to go. Her first samples were made soon after and a new small bushiness was created, Shana Luther Handbags.

Shana has always been fascinated with design ever since she first learned the workings of a sewing machine. This allure with design took her to Pratt Institute in Brooklyn, NY to study fashion. One day, a walk past an independent handbag boutique inspired Shana so much that she found herself running back to her studio to create some prototypes and a small handmade bag business was born- SML Bags. During the course of running her first small business, she cranked out several hundred bags made with her materials of choice, various leathers and vibrant fabrics.

At the same time of running SML Bags, Shana worked for several luxury handbag brands. Soaking in valuable knowledge from these brands ultimately inspired her to broaden her own collection. Shana met with a local handbag manufacturer with new designs in hand and her first samples were created in early 2012. Shana's dream of evolving her handmade line of bags has transpired and is now a more grown-up, refined and modern collection of leather handbags. Now in her 5th season, Shana continues to explore new design ideas to make her girl feel totally original with a killer handbag.

"As most designers can attest to, I'm inspired by so many things on a day to day basis. Colors I see from street art, vintage furniture, the lines of muscle cars and various street style can all spark creativity in me. I love Manhattan but I’m always inspired by the slightly more laid-back style of Brooklyn. I feel as though Brooklyn women are super confident in who they are and dress for themselves as opposed to what's trendy- that's always an inspiration to me. I love the idea of dressing around one’s bag… the bag has always been the focal point for me. If you have to carry a bag, make it count!



I believe that consumers are paying more attention to where their products are being made and I'm very proud to be producing my designs not only in Brooklyn, but in the USA. I want my customers to know what goes into making a quality leather bag so often times I document the process with behind the scenes photos and videos (on my website). I want my customers to love the bag that they carry. My designs are luxurious yet tough and meant to be worn season after season!"

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