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DESIGNER OF THE DAY

Ada Nord

nord

nord bags are simply beautiful, their character expressed through confident lines. They bring together the best of Europe - contemporary British Design combined with the highest-quality Italian manufacture. James and Ada are designers with exceptional ethics, DESIGN FORM FUNCTION is at the root of all they do. Their aesthetic sensibilities and values are plain to see in everything they make.
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nord require their bags to do two jobs supremely well - carry your belongings, and be nothing less than an object of desire. nord are on a journey to create products that look and feel wonderful. nord bags are simply beautiful, their character expressed through confident lines. They define the best of Europe - contemporary British Design combined with the highest-quality Italian manufacture. Their aesthetic sensibilities and values are plain to see in everything they make.

After many years of designing for other people, James and Ada have realized a dream by creating their own brand – nord. It was a natural progression; as breath follows breath. Their initial release is a limited-edition, ultimate-quality range of bags. These are specifically designed for a variety of uses. The collection includes models aimed at women and at men.

Ada trained as a dancer but when injured had to take time out to consider the future. As all little girls, Ada spent hours carrying around her Mums handbags, of which she still has many today. An opportunity in Spain began the evolution of the designer within and Ada spent many rewarding years honing her skills. She met James an accomplished graphic designer and together they moved the design studio to Italy, immersing themselves in the culture of the Italian artisans.

nord believes life and all that surrounds them is inspirational, this can be seen clearly in the launch of the Fall 2014 collection, from 1970's car interiors to iconic furniture. "To limit yourself is to deny the evolution of the designer and so the brand. It is wholly personal so the energy that gave birth to the first collection will run through and always be clear, but the journey is long and will twist, we will take you with us" Jean-Luc Godard said: “It’s not where you take things from - it’s where you take them to." It is key to nord that this is a shared process, and that the customer understands where the inspiration came from for the piece they buy, enhancing their connection between product and designer.

Each season is an internal struggle between the physical and emotional inspirations that influence the nord collection. Bringing everything together to achieve solidity and innovation, where the British design is brought to life in the Italian factory. Quality and detail are always given priority, whether that be the premium leathers or the hardware, which is of an exceptional standard. The attention to detail is evident and the signature nord red stitch motif that appears on each bag demonstrates this perfectly.

These are exciting days. As the brand evolves and grows nord will never disappoint. Always innovative, always exclusive, always delivering the nord mantra DESIGN FORM FUNCTION "Come with us - it will be quite a ride."

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