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DESIGNER OF THE DAY

Ona Villier

BiniChic Barcelona

BiniChic represents the rustic, the natural, the antique and the Mediterranean. We believe in timeless beauty, nature's elegant inspiration, and the rich history of Mediterranean art, culture and craftmanship. Each bag is handcrafted in the Mediterranean. We start with the finest leathers --Spanish and Italian -- then hand screen them with our own designs. Finally the bags are sewn in a village near Barcelona, where they have been doing this for centuries.
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The BiniChic Barcelona brand while modern and simple, exudes a classic, old-world quality inspired by nature and art. The BiniChic woman is layered - she is ageless and she is thoughtful yet busy and always on the run, she is self-assured and sophisticated with a touch of bohemian and has an affinity for vintage retro-chic and understated elegance.

BiniChic Barcelona was founded by the mother-daughter team (Susan and Ona, respectively) in 2010. Together they created a lifestyle brand inspired by the Mediterranean island where they lived - Menorca, Spain. Out of this came BiniChic - understated luxury, created to keep.

Susan Under's eye for patterns and textiles has driven a successful 20-year career in the fashion industry, selling to luxury retailers including Bergdorf Goodman, ABC Carpet, Saks Fifth Avenue, and Liberty of London while running her own atelier in Menorca, Spain. and New York. Her fabrics were fashioned into apparel and scarves as well as home furnishings. As luck would have it, this unique talent and passion repurposed for a new generation. and were passed down to her daughter, Ona Villier. Formally trained s a graphic design artist, Villier worked for many wars in the field off advertising and communications in New York and Barcelona.

BiniChic is inspired fresh modern simplicity of island life is combined with the vintage world of Fortuny and Tuscan frescos.

Italian bovine hides, velvety goat suede and lambskins are used for the sensual, authentic BiniChic bags. Time and wear add to the beauty of these leathers, leaving a timeless patina. Each BiniChic leather handbag is individually hand silk-screened with original designs from the BiniChic archives and manufactured with care using the "savoir-faire" of rigorously selected craftsmen in Menorca, Spain.

BiniChic Barcelona is currently working on the expansion of its handbag line including with new collections released bi-annually. The bags are carried in several fashion boutiques across the US and continue to exude themselves as understated, luxury handbags with a bohemian flair.

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