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DESIGNER OF THE DAY

Joanna Lau

JEMMA

JEMMA is a new direct to consumer designer handbag brand distinctly crafted for the working lady who appreciates classic elegance and sensibility. The brand was founded with the founder, Joanna Lau's work life in mind. She was previously a trader on Wall Street and her daily problem was not having a proper work bag that she could confidently carry to work that not only met her working needs but had the appropriate color, quality and professionalism. She found herself having to constantly accommodate to the constraints of her handbag, instead of the other way around. Her girlfriends and colleagues had similar experiences, so she knew this was a void that needed to be filled. By intelligent sourcing, designing in-house and selling directly to customers online, JEMMA is able to provide designer quality leather handbags with the right functionality at a fraction of the price.
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JEMMA is a new direct to consumer designer handbag brand distinctly crafted for the working lady who appreciates classic elegance and sensibility. By intelligent sourcing, designing in-house and selling directly to customers online, JEMMA is able to provide designer quality leather handbags with the right functionality at a fraction of the price.

The brand was founded with the founder, Joanna Lau's work life in mind. She was previously a trader on Wall Street and her daily problem was not having a proper work bag that she could confidently carry to work that not only met her working needs but had the appropriate color, quality and professionalism. She found herself having to constantly accommodate to the constraints of her handbag, instead of the other way around. Her girlfriends and colleagues had similar experiences, so she knew this was a void that needed to be filled.

Joanna Lau completed a summer course in Fashion Design at Parsons School of Design in high school and interned at Tommy Hilfiger while at NYU. JEMMA’s two debut styles, dubbed “The Work Bag” and “The Life Bag”, are inspired by working women’s constant pursuit of a work-life balance.

JEMMA bags are all leather, taking into account the varied needs of the working woman in its designs coupled with the appropriate color, quality and professionalism.