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DESIGNER OF THE DAY

Chantal and Daisy El Jurdi

saQue

saQué is a luxurious brand of Designers’ Handbags. Co-founded in 2015 by two sisters’ architects, Chantal & Daisy el Jurdi, saQué became an instant success thanks to the unique vision of its founders. Based on their architectural background, the designers created a brand that focuses on bringing concept-driven handmade handbags, using genuine leather and gold and silver plated accessories. The line is currently divided into 3 collections: The Form Collection, The Function Collection and the Urban Collection.

Although each collection has a specific theme and specific targets, they all have in their design, the special saQué’s architectural twists, that make them stand out from the rest. Each handbag has a story behind its design that is translated into the Arabic name given to it. It also has specific functions that answer women’s daily needs along with out-of-the-box shapes that breathe new life into the standard silhouettes of handbags already available in the market. Chantal and Daisy el Jurdi decided to combine their love for fashion along with their love for their job in order to create a unique line of handmade handbags. After working in the family architecture business for several years, the sisters gained the necessary knowledge that enabled them to successfully open and run their business and pursue their dreams.

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saQué is a luxurious brand of Designers’ Handbags. Co-founded in 2015 by two sisters’ architects, Chantal & Daisy el Jurdi, saQué became an instant success thanks to the unique vision of its founders. Based on their architectural background, the designers created a brand that focuses on bringing concept-driven handmade handbags, using genuine leather and gold and silver plated accessories. The line is currently divided into 3 collections: The Form Collection, The Function Collection and the Urban Collection. Although each collection has a specific theme and specific targets, they all have in their design, the special saQué’s architectural twists, that make them stand out from the rest. Each handbag has a story behind its design that is translated into the Arabic name given to it. It also has specific functions that answer women’s daily needs along with out-of-the-box shapes that breathe new life into the standard silhouettes of handbags already available in the market. With this fresh new approach to the business world of handbags, along with the attention to details that expands from the design to their way of doing business and advertising their brand, the sisters were able to differentiate themselves thanks to their strong statement pieces. Their steadfast and rapid growth allowed them to expand in a short amount of time into several retailers in Lebanon and its neighboring countries.

Chantal and Daisy el Jurdi’s journey started when a family friend who has been in the handbags’ business for years, suggested that they consider venturing in that line of work. The designers realized that their love for fashion combined with their love for their jobs as architects gave them the necessary tools to start a new and innovative line of handbags. The project started slowly growing and after lots of market research and a successful launching event, saQué was born.

Chantal's multi-faceted talents, her position as an architect & her love for fashion triggered her to pursue a career where she explores another set of her designing skills. Together with her sister Daisy, who combined her skills, imagination, fashion sense and her experience in the architectural world, they were able to create their new Line of Designers Handbags called saQué. Chantal pursued studies in Business Management after completing her Architectural Degree in 2008. Her ten years' experience in the architecture family business, allowed her to take over the company's management. After graduating with an architectural degree in 2010, Daisy handles the projects’management & coordination. She also pursued studies in Global HR Management.

Our main inspiration behind our brand is our architectural background that has taught us to think differently. After realizing that there were a lot of beautiful handbags on the market but that very few of them served a purpose, we were determined on being the ones that will work on that lack and provide women with stylish yet functional handbags. Our bags would be used to resolve some of the daily issues women face, one of them being the placement of their handbag when out. The solution we designed was a bag called “Al Faragh” that can be hanged on the table. Another issue we resolved is a bag called “Al Wafi” that can be worn as a backpack and that opens from the back protecting the women’s belonging when travelling. “Al Wafi” can also be worn as a cross bag, a shoulder bag or a handbag thanks to its adjustable and removable straps. All of saQué's bags have unique stories and unique stories that differentiate them from the rest and that allow us to be continually inspired to introduce new designs.

saQué’s handbags are all well crafted. Each bag goes through the traditional design process of the brand, where the designers brainstorm together in order to produce a design that answers a specific function. It either has a precise purpose or an out-of-the-box shape that hasn’t been seen before on the market. All of saQué’s handbags are handmade using genuine calf leather. Different patterns and leather colors are used and the accessories are either gold or silver plated. A special kind of attention is given to the details and finishing, in order for the bags to meet the luxurious standards the designers have set for the brand.

saQué is rapidly growing and gaining worldwide recognition. After establishing itself in Lebanon and the Middle East, the brand is now working to expand into Europe and the U.S. where several people have expressed interest in the brand. It will also be launching and revealing some new designs soon.